I’ve always been a big fan of Vipp furniture and especially their beautiful bins. My memories of this iconic piece go back to childhood in my grandfathers living room. These bins with their minimal and elegant design will forever be modern and trendy. With this personal project I wanted to bring life to these bins in an original way. I decided to use motion design to shape the bin from the ground upwards, in a organic and dynamic way. I also wanted it to be soft and poetic.
I was inspired by a visual created many years ago by the 3D artist Zigor. I took the inspiration to learn Cinema4D and decided to take it a step further and animate it into a video. I used the logo of a non-profit organisation I co-founded more than 10 years ago called Switch. The logo fit perfectly with the animation I wanted to make.